Public Talk by Nelli Nedre: Recycling in the Fashion Industry: How Fashion Tackles the Issue of Reprocessing.

05 december 2019 / 19:00 / GUM-Red-Line Gallery, 1st Line, 2nd Floor
Event took place as a part of the exhibition:
Recycle or die

As part of the Recycle or die exhibition, Russian clothes designer Nelli Nedre will hold a public talk. Nelli will speak about the way contemporary fashion approaches reprocessing and what options are available for modern brands in terms of reusing materials and production waste.

The project Recycle or die treats fashion as an important part of contemporary culture. The Superkiosk Agency – Katya Fedorova and Julia Vydolob – together with Russian designers put up a program dedicated to upcycling and recycling. Untitled by Russian designer Tigran Avetisyan is a part of the exposition. The artwork was first demonstrated as a performance in July 2019 at Pitti Uomo – the largest expo of male clothes held twice a year in Florence. Four white cotton capes attached to a white canvas formed the background for the “It’s too late for this message” slogan. The performance was titled “This slogan has no message.” Avetisyan believes that fashion is the ideal form of expression for the generation of people with low ability to concentrate, as fashion attracts and provokes them. Still, the message could possibly come too late, and the attention given to it is too fleeting to make any lasting change.

Tigran Avetisyan was born in 1988 in Saint Petersburg, graduated from the Central Saint Martins College of Art and Design in London. He presented his first clothing collection in 2013. His art has always been based on used materials, customization, and deconstruction of ready-made items. Avetisyan’s collections are notable for the graffiti-inspired writing and splashes of paint that seem to remind one of work clothes. Tigran is also well-known for his performances dealing with clothes customization. During his career, Tigran Avetisyan created collaborations with such brands as Nike and Comme des Garçons. As a clothes designer, Avetisyan reveals a multidisciplinary approach and an ability to work on the threshold between art and fashion. As the designer notes, “today fashion is the easiest way to say something and be heard.”

Nelli Nedre is the founder of NNedre, the Saint Petersburg brand specializing in basic everyday clothes. The brand was established in 2013. NNedre gives special attention to upholding an eco-friendly and conscientious approach to life. The brand actively participates in developing social and educational projects dedicated to popularizing the ideals of sustainable development in Russian fashion and works with eco-activists.

The Superkiosk Agency was established by Katya Fedorova and Julia Vydolob and works in the field of creative and strategic consultations for fashion brands and cultural projects. In two years, the agency realized a number of successful collaborations, launches, events, and various projects for Avgvst, Ushatava, Fakoshima, and other brands.