Lecture. Fashion and art collaborations. How fashion brands change the world of art

Lecture. Fashion and art collaborations. How fashion brands change the world of art Signature lecture on how fashion brands search for inspiration in the work of artists, engage in art collaborations, create their own exhibition projects, culture centers, and programs for young talents. How do Burberry, Dior, Fendi, Gucci, Hermès, Hugo Boss, Loewe, Louis Vuitton, Max Mara, Prada, Salvatore Ferragamo, Versace, and other brands experiment with art? Why do fashion brands create their own art spaces, in what way do the latter represent brand values and allow fashion to react to current social processes? How do fashion visionaries (Miuccia Prada, Alessandro Michele, Raf Simons, Jonathan Anderson) determine the ways brands interact with art? What is experiential marketing? Why are fashion boutiques transformed into art galleries? How do brands change their image by cooperating with popular Instagram artists and street artists?

Lecturer — Anastasia Elaeva, strategy consultant, and head of creative partnerships at Grayling —international PR agency. Studies how business and culture interact. Author of the international study Brands and Art: How to Make Creative Partnerships Effective. Published with Forbes, Rusbase, VC.ru, Communications Director Magazine.

Online registration