Jackson de Ville Masterclass: The Joys of Upcycling

08 december 2019 / 18:30 / GUM-Red-Line Gallery, 1st Line, 2nd Floor
Event took place as a part of the exhibition:
Recycle or die

Nowadays, the fashion industry as a whole and the process of clothes production, in particular, has lost somewhat in a feeling of magic and joy. While working on the Snowflake Dress, Rus 44, designer Jackson de Ville reminisced on how children happily awaiting the coming New Year and experience joy from the very act of waiting eagerly for something to begin. During the workshop, participants led by Jackson de Ville will create a dress and accessories from old sweaters and New Year garlands that remind one of the holidays with the family.

The project Recycle or die treats fashion as an important part of contemporary culture. The Superkiosk Agency – Katya Fedorova and Julia Vydolob – together with Russian designers, presents a program dedicated to upcycling and recycling. Untitled by Russian designer Tigran Avetisyan is a part of the exposition. The work by Tigran Avetisyan was first demonstrated as a performance in July 2019 at Pitti Uomo – the largest expo of male clothes held twice a year in Florence. Four white cotton capes attached to a white canvas formed the background for the “It’s too late for this message” slogan. The performance was titled “This slogan has no message”. Avetisyan believes that fashion is the ideal form of expression for the generation of people with low ability to concentrate, as fashion attracts and provokes them. Still, the message could possibly come too late, and the attention given to it is too fleeting to make any lasting change.

Tigran Avetisyan was born in 1988 in Saint Petersburg, graduated from the Central Saint Martins College of Art and Design in London. He presented his first clothing collection in 2013. His art has always been based on used materials, customization, and deconstruction of ready-made items. Avetisyan’s collections are notable for the graffiti-inspired writing and splashes of paint that seem to remind one of work clothes. Tigran is also well-known for his performances dealing with clothes customization. During his career, Tigran Avetisyan created collaborations with such brands as Nike and Comme des Garçons. As a clothes designer, Avetisyan reveals a multidisciplinary approach and an ability to work on the threshold between art and fashion. As the designer notes, “today fashion is the easiest way to say something and be heard.”

About Jackson de Ville
Brand designer Evgenia Barkova is a graduate of the British Higher School of Art & Design. Evgenia does not separate fashion and art in her collections and focuses on the theme of upcycling and reusing already available clothing.

The Superkiosk Agency was established by Katya Fedorova and Julia Vydolob and works in the field of creative and strategic consultations for fashion brands and cultural projects. In two years, the agency realized a number of successful collaborations, launches, events, and various projects for Avgvst, Ushatava, Fakoshima, and other brands.