An expert committee was founded at the gallery. It will help to expand the number of artists presented at the gallery with a focus on Russian and international contemporary art.
In April 2019, to coincide with the GUM-Red-Line Art Show, a gallery bearing the same name will open on the Third Floor of GUM. The participants of the art show will become the first exhibitors at the new gallery. In the last four years, the project curators have been collaborating with the following artists:
- Vladimir Dubossarsky
- Oleg Kulik
- Andrey Bartenev
- Pavel Pepperstein
- Gosha Ostretsov
- Georgy Totibadze
- Konstantin Zvezdochetov
- Alexander Vinogradov
- Sergey Bratkov
- Semyon Faibisovich
- Aidan Salakhova
- Bella Levikova
- Irina Korina
The GUM-Red-Line Gallery occupies a space of 280 SM in the front of GUM. Its windows exit onto the Red Square. Besides the spectacular architecture of Alexander Pomerantsev, these halls bear an extraordinary historical heritage – this is the actual location of the Henry Brocard Gallery that was opened right here in 1893.
The exhibitions of Brocard, a notable Moscow perfume magnate and collector, were displayed for almost ten years and turned GUM – at the time, the Upper Trading Rows – from a prestigious shopping center into one of the most popular leisure venues for the Muscovites. The concerts and artistic soirées that became quite popular gave a boost to the prestige of the shopping center. Contemporary art found its place in the Soviet GUM as well – Vladimir Mayakovsky and Alexander Rodchenko managed the department store’s advertisement campaigns at the beginning of the 1920s.
While maintaining the legacy of the past, GUM-Red-Line Gallery is seen as a starting point for the cultivation of a new cultural space, where GUM customers can get an insight into contemporary art.
GUM is not only the department store No. 1 for Muscovites, but it is also an essential landmark for tourists: GUM annually receives more than 30 million people. It is an architectural monument and at the same time a comfortable space, an art gallery, and an events venue. Consequently, the curators of GUM-Red-Line bearing in mind the significance and the scale of their mission, are planning to complement each project with an educational program and meetings with artists. The first lectures, master-classes, and open discussion panels will already take place during the One Family Art Show.
“To a certain degree, we intend to reach out to the urban environment and introduce the connoisseurs, as well as regular customers of GUM, to the best pieces of contemporary art. For those who probably do not have a clue about contemporary art, it could become a revelation,” - believes Igor Kazakov, the Project Director. - “Besides, thanks to the comprehensive and diverse educational programs, we plan to create a public platform that will allow the artists to meet their audience. We are sure that it will bring them closer to each other”.
The GUM Red-Line Gallery anticipates hosting at least ten art shows per year with the help of the gallery curators, as well as specially invited curators. Among the already planned events are the Exhibition of Oleg Kulik’s Visual Artworks, an Exposition to commemorate the Jubilee of Bella Levikova in August, a Special Gosha Ostretzov Project this Fall, and in February 2020 - the first solo exhibition of Senior Faibisovich since the sensational art show at the Tretyakov Gallery.
The Gallery will be open to visitors every day, on the Third Floor of First Line of GUM, from 10 till 22.